Announcing Retail360: The Only True Omnichannel Capability in Automotive Retail 

Today’s consumers want a consistent, connected car-buying journey. In fact, according to Cox Automotive’s Car Buyer Journey study, 43% of recent car buyers used an omnichannel approach, and 71% are likely to do so in the future. That means more than 7 out of 10 shoppers will use multiple channels—online, in-store or some combination—to make their next vehicle purchase.  

Providing the connected, omnichannel experience consumers want—while maintaining dealership efficiency and profitability—has proven challenging for our industry, which relies on many different systems and processes to complete transactions. Until now.   

Retail360, Cox Automotive’s newly announced suite of connected end-to-end tools, enables dealership staff to pick up with shoppers right where they left off—delivering the experience consumers want and the results dealers need. 

Retail360 is transforming the automotive retail industry for consumers, dealers, lenders, and OEMs with a connected ecosystem built on three proprietary components:  

• The only true omnichannel experience  
• The industry’s most powerful insights  
• Leading expertise

The Only True Omnichannel Partner 

Only Cox Automotive enables true omnichannel experiences. Cox Automotive helps consumers and dealerships seamlessly complete any car-buying transaction, no matter where it starts or finishes—while keeping shoppers and sellers in sync throughout the experience. 

Every Path to Purchase Enabled 
With our breadth of solutions and leading consumer sites, including Autotrader, Kelley Blue Book and Dealer.com dealership websites, only Cox Automotive connects and enables shopping and buying across all channels—fully online, in-store and anywhere in between. Whether a shopper starts or finishes on a dealer website, OEM.com, third-party sites, or the showroom floor, dealerships can capture them all. 

Consistent Experience 
These seamless solutions powered by connected data enable a consistent journey flow—without the friction and restarting that frustrates everyone. Dealerships can pick up with every customer where they left off to create unmatched transparency, build trust, and increase profit with data-driven solutions that keep everyone in sync. 

The Automotive Retail Industry’s Most Powerful Insights

Cox Automotive delivers the most powerful, actionable insights in the automotive retail industry. What we mean by “insights” is pieces of information about consumers that dealers and staff couldn’t realistically uncover by manually reading through recent activity in their customer profile or emails—things like their true down payment range and their likelihood to buy. 

Predictive Insights 
With Cox Automotive insights, dealerships know which shoppers will close before they even submit a lead. That’s because our insights are aggregated from data from 7 out of 10 in-market shoppers using our Autotrader, Kelley Blue Book and Dealer.com properties.  

With these insights, based on consumers’ online browsing behavior and expanding well beyond the information they’ve submitted in lead forms, dealers know exactly what each shopper truly wants—enabling dealers to stay in control and maximize the profitability of every deal. 

AI-Led Automation 
The power of these insights is elevated by Cox Automotive’s AI-led automation, which puts repetitive tasks on cruise control and enables dealerships to do more with less. Automation saves time, and insights guide dealers on how to make the most of that time. 

The Industry’s Leading Expertise 

Cox Automotive is a true partner in dealership success, providing not only innovative technology but also the step-by-step guidance needed to drive results, helping to unlock and maximize capabilities available nowhere else in the industry. The Cox Automotive team’s expertise spans beyond just software into every part of dealership operations: marketing, sales, back office and fixed operations.   

Most Dealer Experience 
Cox Automotive Performance Managers have an average of 10 years of dealership experience, making them well-equipped to provide best practices and specialized consultative guidance on maximizing tools and improving performance.  

But the experience and expertise doesn’t end with Performance Management. Every team at Cox Automotive is grounded in a comprehensive understanding of dealership challenges and opportunities, setting a foundation of true, committed partnership. Cox Automotive continues to invest in client experience, speed to response, connecting solutions, training and more.  

Innovation That Grows With You 
Cox Automotive’s strategic vision is rooted in driving dealership success—both now and in the future. The innovations powering Retail360 help dealerships meet consumer expectations today and pave the path for an omnichannel future. 

We’re excited to introduce Retail360, a game-changer in the omnichannel car buying experience. Visit coxautoinc.com/retail to learn more.