Article Highlights

1. Third-party sites are the top source used to research incentives, with over 2/3 using these sites to conduct this research. OEMs and Dealers need to ensure that they are merchandising their new vehicle inventory with prominent and consistent incentives across their online presence.
2. Cash rebates are twice as preferred as extended warranties or special APRs. Compared to non-luxury shoppers, luxury shoppers are more likely to want free maintenance. Certain incentives and combinations of incentives are more motivating to consumers – especially within the week before these offers expire.
3. Dealers can use tools, such as Cox Automotive Integrated Incentives, that automatically account for the latest factory offers to help eliminate the time-consuming complexity of managing incentives and rebates.