Article Highlights

1. Consumers have come to expect a seamless online-to-offline shopping and buying experience. Digital retailing addresses this consumer shift and provides a proven solution for the automotive industry.
2. By giving shoppers the tools to complete car-buying activities either online or offline, whichever they prefer, dealers can: gain customer trust, boost repeat and referral business and increase brand strength and reputation.
3. The right digital retailing strategy leverages a multitude of online sales opportunities to engage with the consumer during the research phase... including F&I. In fact, F&I educational resources within a digital retailing workflow provide an opportunity to increase the likelihood of value-added product sales.