Cox Automotive experts provide unique insights and perspectives to help you make the most of NADA2025 and the year ahead.
Isabelle Helms, VP of Enterprise Marketing & Communications, highlights two themes to watch going into the new year: “omnichannel” and the power of data and AI.
During this past year, the Research and Market Intelligence team at Cox Automotive connected with thousands of consumers and dealers on a variety of topics impacting the automotive industry. From affordability to electrification to car buying and more, we uncovered and delivered insights you can take action on to move your business forward.
As we look to 2025, I want to highlight two topics – omnichannel and data – and two numbers that you should know.
“Omnichannel” Car Buying
Omnichannel car buying is that seamless and connected online to offline experience that many consumers tell us they want.
65 percent of shoppers are likely to make their next purchase using an omnichannel experience.
Consumer expectations about the car buying process continue to evolve, and as an industry, we must, too. That’s why we recently unveiled Retail360, a new omnichannel approach for your business to enable every path to purchase. Check out our ebook to learn more about the need to create consistent, omnichannel retail experiences.
We continue to watch this space closely, and I encourage you to do so as well. The 15th edition of our annual Car Buying Journey study will be released in January. You won’t want to miss it.
Data
Earlier this year, we released our Power of Data Study. Data can be difficult to harness, but when used effectively it can be powerful to drive your business to greater efficiency and profitability.
80 percent of dealers who recognize the power of data more effectively target and capture buyers while simultaneously driving more efficient operations.
No doubt about it, the right data used in the right way positively impact your bottom line. You’ll hear more about data and artificial intelligence (AI) from our Chief Product Officer, Marianne Johnson, in our next installment of “Expert Outlooks” that will release on January 9.
As we close out the year, I invite you to send me your questions by December 31. You can check back here for my answers. And for those of you planning on attending NADA, Cox Automotive will be at booth #2306. I look forward to seeing you there!
iSABELLE hELMS
Vice President, Enterprise Marketing & Communications
Isabelle Helms leads the enterprise marketing, communications, and research and market intelligence teams at Cox Automotive. Helms’ research and market intelligence team works to uncover, understand and deliver the voice of consumers, dealers, OEMs, and lenders, while also keeping a pulse on market trends impacting the automotive industry. Her team provides thought leadership to Cox Automotive clients and the automotive industry at large, aiming to help transform the way the world buys, sells, owns and uses cars.
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