Kelley Blue Book Brand Watch Archives

Hybrids Still Dominate Electrified Vehicle Shopping, According to Kelley Blue Book 05/23/2023 Despite the massive attention on electric vehicles and new tax credits for them, hybrid vehicles continue to be more popular among vehicle shoppers, according to the Kelley Blue Book Brand Watch™ report for the first quarter of 2023. The Kelley Blue Book Brand Watch report is a consumer perception survey that also weaves in shopping behavior to determine how a brand or model stacks up with… Read Article

Kelley Blue Book Brand Watch Electrified Vehicles EV sales Market Insights Data Point

Q1 2023 Kelley Blue Book Brand Watch Luxury Report: SUV Shopping Hit Record High; Cars Slumped to New Low 05/17/2023 Almost three-quarters of luxury vehicle shoppers considered an SUV in the first quarter, according to the Kelley Blue Book Brand Watch™ report for the first quarter of 2023. The new high came at the expense of luxury cars, for which shopping consideration slumped to a new low. The Kelley Blue Book Brand Watch report is a consumer perception survey that also weaves in shopping behavior to… Read Article

Kelley Blue Book Brand Watch Luxury Market Insights Commentary & Voices

Q1 2023 Kelley Blue Book Brand Watch Non-Luxury Report: Chevrolet Gains on Toyota in Shopping; Truck Consideration Soars 05/16/2023 Chevrolet gained on Toyota in shopping, and pickup truck consideration soared to record highs, according to Kelley Blue Book Brand Watch™ report on non-luxury shopping for the first quarter of 2023. The Kelley Blue Book Brand Watch report is a consumer perception survey that also weaves in shopping behavior to determine how a brand or model stacks up with its segment competitors on a dozen factors… Read Article

Kelley Blue Book Brand Watch Non-Luxury Market Insights Commentary & Voices

More Shoppers Consider Hybrids Than EVs, According to Kelley Blue Book 03/01/2023 Shopping for electrified vehicles, which includes both hybrids and EVs, has stabilized, with almost 25% of new-vehicle shoppers considering an electrified model, according to the latest Kelley Blue Book Brand Watch™ report. However, when it comes to the specific type of electrified vehicle, hybrids seem to be more popular, with 18% of electrified shoppers considering a hybrid, compared to only 9% who were interested in EVs.… Read Article

Kelley Blue Book Brand Watch Electrified Vehicles EV sales Market Insights Data Point

Q4 2022 Kelley Blue Book Brand Watch Luxury Report: Tesla Wins Luxury Sales Crown Despite Plunge in Shopping 02/09/2023 Shopping for Tesla models fell again during the fourth quarter of 2022, according to the most recent Kelley Blue Book Brand Watch report on luxury vehicle shopping. The softening of demand was likely one of the reasons Tesla began to offer hefty discounts on some models in the final two weeks of the year and cut prices further in January, The Kelley Blue Book Brand… Read Article

Kelley Blue Book Brand Watch Luxury Market Insights Commentary & Voices

Q4 2022 Kelley Blue Book Brand Watch Non-Luxury Report: GMC, Chrysler and Trucks Shine 02/07/2023 Shopping consideration for GMC vehicles hit an all-time high in the fourth quarter as pickup trucks showed strength, according to the most recent Kelley Blue Book Brand Watch report on non-luxury vehicle shopping. The Kelley Blue Book Brand Watch™ report is a consumer perception survey that also weaves in shopping behavior to determine how a brand or model stacks up with its segment competitors on a… Read Article

Kelley Blue Book Brand Watch Non-Luxury Market Insights Commentary & Voices

Interest in Electrified Vehicles Holds Steady in Q3, as EV Sales Soar 11/11/2022 Of all new-vehicle shoppers in the third quarter, 27% considered an electrified vehicle, which includes full electric vehicles (EVs), hybrids and fuel-cell vehicles, according to research from Kelley Blue Book. That is the same percentage as in the second quarter and just shy of the peak of 28% in the fourth quarter of 2021. Hybrids and plug-in hybrids (PHEVs) continue to be more popular among shoppers,… Read Article

Kelley Blue Book Brand Watch Electrified Vehicles EV sales Market Insights Data Point

Q3 2022 Kelley Blue Book Brand Watch Luxury Report: Tesla Shopping Plummets; BMW Remains No. 1 Luxury Brand 11/08/2022 Shopping for Tesla plummeted in the third quarter, losing more consideration than any other luxury brand, according to the Kelley Blue Book Brand Watch™ report for luxury vehicles. BMW widened its lead as the most-shopped luxury brand. The Kelley Blue Book Brand Watch report is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand or model stacks up with… Read Article

Kelley Blue Book Brand Watch Luxury Market Insights Commentary & Voices

Q3 2022 Kelley Blue Book Brand Watch Non-Luxury report: Supply Constrained Toyota Widens its Lead; Car Shopping Rebounds 11/07/2022 Toyota, with one of the lowest inventory levels in the U.S. industry, widened its lead in shopping consideration over Ford and Chevrolet in the third quarter, according to the most recent Kelley Blue Book Brand Watch™ report on non-luxury shopping. Due in part to high gas prices, shopping for traditional cars, of which Toyota has some of the most popular, rebounded to pre-pandemic levels. The Kelley… Read Article

Kelley Blue Book Brand Watch Non-Luxury Market Insights Commentary & Voices

Q2 2022 Kelley Blue Book Brand Watch: Tesla and Toyota Dominate the Most-Shopped List of Electrified Vehicles 08/18/2022 Shopping for electrified vehicles rose in the second quarter due to high gas prices and more selection of EVs and hybrids on the market, according to the most recent Kelley Blue Book Brand Watch™ report. One in four shoppers considered an electrified vehicle, the report showed. The Kelley Blue Book Brand Watch Report is a consumer perception survey that also weaves in shopping behavior to determine… Read Article

Kelley Blue Book Brand Watch EVs Electrified Vehicles Market Insights Commentary & Voices