Luxury Archives

Q1 2023 Kelley Blue Book Brand Watch Luxury Report: SUV Shopping Hit Record High; Cars Slumped to New Low 05/17/2023 Almost three-quarters of luxury vehicle shoppers considered an SUV in the first quarter, according to the Kelley Blue Book Brand Watch™ report for the first quarter of 2023. The new high came at the expense of luxury cars, for which shopping consideration slumped to a new low. The Kelley Blue Book Brand Watch report is a consumer perception survey that also weaves in shopping behavior to… Read Article

Kelley Blue Book Brand Watch Luxury Market Insights Commentary & Voices

Q4 2022 Kelley Blue Book Brand Watch Luxury Report: Tesla Wins Luxury Sales Crown Despite Plunge in Shopping 02/09/2023 Shopping for Tesla models fell again during the fourth quarter of 2022, according to the most recent Kelley Blue Book Brand Watch report on luxury vehicle shopping. The softening of demand was likely one of the reasons Tesla began to offer hefty discounts on some models in the final two weeks of the year and cut prices further in January, The Kelley Blue Book Brand… Read Article

Kelley Blue Book Brand Watch Luxury Market Insights Commentary & Voices

Q3 2022 Kelley Blue Book Brand Watch Luxury Report: Tesla Shopping Plummets; BMW Remains No. 1 Luxury Brand 11/08/2022 Shopping for Tesla plummeted in the third quarter, losing more consideration than any other luxury brand, according to the Kelley Blue Book Brand Watch™ report for luxury vehicles. BMW widened its lead as the most-shopped luxury brand. The Kelley Blue Book Brand Watch report is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand or model stacks up with… Read Article

Kelley Blue Book Brand Watch Luxury Market Insights Commentary & Voices

Q2 2022 Kelley Blue Book Brand Watch Luxury Report: BMW on Top, Luxury Cars Gain Share, Rivian Arrives, and, SURPRISE!, Volvo not #1 in Safety 08/09/2022 BMW remained the most-shopped luxury brand for the second consecutive quarter on increased interest in its sedans, likely due to high gas prices, according to the Q2 2022 Kelley Blue Book Brand Watch™ report. Overall, shopping for luxury cars increased due to high fuel costs and better availability of cars during the global computer chip shortage. The Kelley Blue Book Brand Watch report is a consumer… Read Article

Kelley Blue Book Brand Watch Luxury Market Insights Commentary & Voices

Q1 2022 Kelley Blue Book Brand Watch Report: BMW Reclaims Top Spot; Cadillac Surges to No. 2 05/11/2022 BMW regained its spot as the most-shopped luxury brand in the first quarter of 2022, a spot it had held for the past three years until the final quarter of 2021 when Lexus squeaked by, according to the Q1 2022 Kelley Blue Book Brand Watch™ report. Cadillac for the first time moves past Lexus to take the No. 2 spot. Tesla fell to No. 5. The… Read Article

Kelley Blue Book Brand Watch Luxury Market Insights Commentary & Voices

Q4 2021 Kelley Blue Book Brand Watch Report: Lexus Just Beats BMW as Most-Shopped Luxury Brand; Tesla on Their Heels 02/11/2022 Lexus squeaked by BMW as the most-shopped luxury brand in the fourth quarter of 2021, a spot the German brand had held for the past three years, according to the Kelley Blue Book Brand Watch™ report. But Tesla is right behind both. The Kelley Blue Book Brand Watch report is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand… Read Article

Kelley Blue Book Brand Watch Luxury Market Insights Commentary & Voices

Q3 2021 Kelley Blue Book Brand Watch Report: Lexus Challenges BMW for Most-Shopped Luxury Brand 11/08/2021 BMW retained its spot as the most-shopped luxury brand, but Lexus is closing in on the German brand, according to the Kelley Blue Book Brand Watch™ report for Q3 2021. The Kelley Blue Book Brand Watch report is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand or model stacks up with its segment competitors in a dozen factors… Read Article

Kelley Blue Book Brand Watch Luxury Market Insights Commentary & Voices

Q2 2021 Kelley Blue Book Brand Watch Report: BMW Dominated; Porsche, Audi Accelerated; Tesla Slows 08/24/2021 BMW had a stellar second quarter in shopping consideration that also translated into sales, according to the Kelley Blue Book Brand Watch™ report for Q2 2021. Audi and Porsche gained traction. Tesla waned in some areas, though the Model 3 remained the most-shopped luxury vehicle. The Kelley Blue Book Brand Watch report is a consumer perception survey that also weaves in consumer shopping behavior to determine… Read Article

Kelley Blue Book Brand Watch Luxury Market Insights Commentary & Voices

Q1 2021 Kelley Blue Book Brand Watch Report: Tesla, Volvo Gain While BMW, Mercedes-Benz Slip 05/11/2021 Tesla made a stunning comeback by nearly every measure in the Kelley Blue Book Brand Watch™ report for luxury vehicles for the first quarter of 2021. The Kelley Blue Book Brand Watch report is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand or model stacks up with its segment competitors on a dozen factors key to a consumer’s… Read Article

Kelley Blue Book Brand Watch Luxury Market Insights Commentary & Voices

Q4 2020 Kelley Blue Book Brand Watch Report: Tesla’s Star Fades While Other Luxury Brands Rise 02/10/2021 Tesla has been the rising star among luxury brands for the past couple of years, but the bright light of Tesla continues to fade as consumer perception and shopping consideration fell again, according to the Q4 2020 Kelley Blue Book Brand Watch™ report. The Kelley Blue Book Brand Watch report is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand or model stacks up… Read Article

Kelley Blue Book Brand Watch Luxury Market Insights Commentary & Voices