Millennials Archives

Millennials 11/06/2017 As Millennials age into the largest car-buying cohort, dealers need to understand the shopping and buying preferences of this generation to more effectively market and sell to them. In this video, Isabelle Helms, Vice President of Research & Market Intelligence at Cox Automotive, provides insight into the car shopping and buying process of Millennials and how dealers can align their business to attract this sizable demographic.… Read Article

Research Millennials Market Insights Economy & Trends

Top 10 Trends Impacting the Automotive Industry Today 11/06/2017 Over the last decade, the automotive industry has experienced record lows followed by record highs. While the future is full of uncertainty, it is also full of opportunity, and Cox Automotive strives to help clients navigate this ever-changing marketplace. Here are the 10 trends that we believe will have the greatest impact on automotive businesses in the near-term and long-term. We will continue to monitor these… Read Article

Digital Retailing Fixed Ops Research Economy & Trends Vehicle Tech Used Car Millennials Market Insights Economy & Trends

CPO Provides Peace of Mind 10/27/2016 Real CPO owners tell us why they purchased a certified vehicle. Read Article

CPO Millennials Marketing

Why Car Buyers Choose You 06/30/2016 Real car buyers tell us why they chose the dealership they purchased from. Additional Resources: The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story The Dealership Experience: Car Buyers Value Transparency Qualities & Amenities that Enhance the Dealership Experience How Do Car Buyers Define a Bad Dealership Experience? Read Article

Dealership Experience Millennials Sales