New Car Archives

10 Key Market Trends – 2019 Spring Update 05/23/2019 Jonathan Smoke, Chief Economist at Cox Automotive, provides an update on the Key Trends that, earlier in the year, were predicted to have the greatest impact on the automotive industry in 2019. VIDEO HIGHLIGHTS The Economy – Economic growth has been revised slightly downward from 2.6% to 2.4% GDP due to a softer than expected year-end 2018, plus a slow start in first quarter 2019. Despite the decelerating… Read Article

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Top Insights Shaping the Automotive Industry in 2019 01/24/2019 Jonathan Smoke, Chief Economist at Cox Automotive discusses the economic outlook for the automotive industry into 2019. Isabelle Helms, Vice President of Research & Market Intelligence, shares findings from the Cox Automotive Service Industry study to help dealers understand how to take advantage of these trends and differentiate themselves in the marketplace. Benefit of Strong Economic Tailwinds from 2018 – 2018 saw a robust economy… Read Article

Fixed Ops Research Mobility credit interest rates New Car Used Car Market Insights Economy & Trends

8 Key Market Trends – 2018 Fall Update 12/10/2018 Jonathan Smoke, Chief Economist at Cox Automotive, provides an update on the 8 Key Trends that, earlier in the year, he predicted would have the greatest impact on how the automotive industry performs in 2018. Now that we are close to wrapping up the year, we are revisiting those trends to see how things have shaped up and are also looking at an additional 9th key… Read Article

Research Economy & Trends credit interest rates New Car Used Car Market Insights Economy & Trends

Data Reveals New Car Merchandising Best Practices 08/15/2018 Strong new car merchandising can differentiate your dealership from the competition and drive consumer preference for your inventory. In fact, data shows that shoppers are more likely to engage with well-merchandised vehicles.1 The good news? Autotrader’s search results are now not only based on shopper search criteria, previous shopping behavior, price and distance of vehicle to the shopper, but also on how well your inventory listings… Read Article

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Every Picture Sells a Story 05/02/2018 The Power of Pictures Study looks at how online images can motivate a car buyer to seek out more information and what images are most important to them when they’re researching and shopping online. Quality photos of online inventory are a critical part of the vehicle merchandising that is essential to optimizing the effectiveness of advertising on third-party sites, like KBB.com and Autotrader.com. In fact, because data… Read Article

Research Advertising Merchandising New Car Used Car Best Practices Marketing

Merchandising New Cars: Is It Worth It? 05/02/2018 Through years of experience we know that great merchandising yields great results on used inventory, but many dealers still show signs of disbelief that it will lead to similar results for new inventory. While it is easy to argue that new vehicles are basically commoditized – that they are the same and consumers will not need to be sold through pricing, multiple real photos and comments… Read Article

Advertising Merchandising New Car Best Practices Marketing

2018 Used Car Market Report & Outlook Highlights 04/13/2018 The 2018 Cox Automotive Used Car Market Report & Outlook is packed with salient data, smart insights and keen observations about the used car industry with an eye toward 2018 and beyond. Here are 8 trendlines from the report that we are seeing in 2018. Read Article

UCMRO New Car Used Car Market Insights Economy & Trends

2018 Used Car Market Report & Outlook 03/22/2018 Welcome to the 2018 Cox Automotive Used Car Market Report & Outlook. What used to be the Manheim Used Car Market Report has been reinvented and expanded, but we’ve maintained a decades-long tradition of packing these pages with salient data, smart insights and keen observations about the used car industry with an eye toward 2018 and beyond. We’ve put our best thinking in one place to… Read Article

UCMRO New Car Used Car Market Insights Economy & Trends

How to Market New Cars Online 02/11/2016 New car marketing is every bit as important as used car marketing because, from a shopper's perspective, they don't distinguish much between new and used vehicles. They're simply looking for what they believe to be the best value. This handbook provides step-by-step guidelines on how to merchandise your New Cars in your online inventory listings. These tactics hold true on third-party sites, your dealership website and anywhere… Read Article

Merchandising New Car Best Practices Marketing