Pricing Archives

Easterns Automotive Group Embraces Transparency with Kelley Blue Book® Price Advisor for Greater Competitive Edge 12/04/2018 Joel Bassam, Marketing Director of Easterns Automotive Group, understands that pricing transparency is critical for today’s vehicle buyers — as well as dealerships. “Transparency is important to us as a company,” he says. “We don’t want to spring surprises on our customers. I want a customer to always feel confident in our price.” “I want them to be able to do a small amount of research… Read Article

Advertising Case Study Pricing Marketing

Why Flexible Inventory Pricing Displays Should Matter for Your Website Provider 05/01/2017 Click for ePrice. Show discounts, rebates, and MSRP. Present only your asking price. Display all of the pricing: MSRP, discounts, and add-ons. Don’t show any pricing and just include a “call to inquire” button. The combinations for displaying your inventory’s prices seem practically endless. And rightly so. Inventory pricing, and how your website displays it to the shopping public, is an important part of your sales… Read Article

Pricing Marketing

Taking Advantage of Affordable Luxury 10/27/2016 OEM offerings, prices and incentives are blurring the line between luxury and non-luxury vehicles. Luxury brands are introducing lower-price models to drive higher volumes, while non-luxury brands are implementing higher trim levels to target luxury buyers. Download this information sheet to learn more about how coordinating marketing efforts with OEM offerings can help dealerships take advantage of this trend, especially since lease volume is largest among… Read Article

Pricing Sales