Rebates & Incentives Archives

Optimizing Rebates & Incentives for Digital Retail 02/04/2019 The Source of Disconnect Between Dealers and Consumers The automotive retail industry has historically provided consumer incentives for use directly to dealers. Once the information was passed along, dealers chose how to share (or not to share) these offers with consumers. Incentives have been used within desking tools and advertising campaigns with little to no method for consumers to select the incentives that fit their transaction… Read Article

Digital Retailing Research Rebates & Incentives Sales

Cox Automotive Incentives Study 07/17/2018 New vehicle incentives have increased dramatically since 2014, yet over 50% of consumers have little to no familiarity with them. However, 60% of shoppers are most likely to research incentives at least weekly during their purchase process, and over two-thirds look for this information on third-party sites. This infographic shows the types of incentives that resonate best with consumers. It also provides ways that OEMs and dealers… Read Article

Research Rebates & Incentives infographic Sales