Luxury & Leasing:
Taking Advantage of Affordable Luxury
Thursday October 27, 2016
Article Highlights
- Luxury represents the biggest leasing opportunity.
- Luxury brands do not always equate to the most expensive monthly payments. Leverage monthly payment comparisons as an upsell tool.
- Lessees are more likely to upgrade than New buyers are, so focus on upselling luxury trim levels and entry-level luxury models to lessees.
OEM offerings, prices and incentives are blurring the line between luxury and non-luxury vehicles. Luxury brands are introducing lower-price models to drive higher volumes, while non-luxury brands are implementing higher trim levels to target luxury buyers. Download this information sheet to learn more about how coordinating marketing efforts with OEM offerings can help dealerships take advantage of this trend, especially since lease volume is largest among the Luxury sub-segments of the Car and SUV/CUV segments.
Taking Advantage of Affordable Luxury
See this information sheet to learn more about the opportunity with luxury & leasing.
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