Dealer.com's mobile-first website platform delivers unmatched mobile and desktop flexibility, comprehensive inventory merchandising, personalized shopper experiences, Accelerate Digital Retailing, and groundbreaking connectivity with Autotrader®, Kelley Blue Book®, vAuto®, Dealertrack®, and other Cox Automotive solutions. This unrivaled combination transcends traditional website limitations, allowing you to optimize every aspect of your digital marketing strategy.
Anyone who has browsed the “recommended for you” section of Amazon knows that curated shopping experiences provide convenience and enable shoppers to find relevant merchandise faster, which is key to converting shoppers into buyers. The following white paper examines key facets of automotive personalization and its impact on car buyer behavior.
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