Explore the Latest Case Study | Cox Automotive Inc.

Case Study: The Art of the Digital Deal 09/24/2019 OPENING VIRTUAL DOORS Driver’s Village has always prioritized its customers wants and needs. Faced with the harsh winter climate of upstate New York, the group converted an obsolete 90-acre regional mall into the country’s only auto mall with 20 franchises under one roof. This unique business model made shopping easier and more pleasant for customers. So, when digital retailing took off and a segment of customers… Read Article

Digital Retailing Case Study Sales

Case Study: Closing Deals with Digital Retailing 03/26/2019 OVERVIEW: A DIGITAL TRANSFORMATION Founded in 1988 in Sioux Falls, South Dakota, family-owned Frankman Motor Company is now the largest independent used car dealership in a five-state area. It stocks approximately 250 vehicles at a time, in addition to over 90 classics from the 1920’s and beyond that ships to buyers across the globe – the majority who buy sight unseen. The experience with its classics… Read Article

Digital Retailing Case Study Sales

Easterns Automotive Group Embraces Transparency with Kelley Blue Book® Price Advisor for Greater Competitive Edge 12/04/2018 Joel Bassam, Marketing Director of Easterns Automotive Group, understands that pricing transparency is critical for today’s vehicle buyers — as well as dealerships. “Transparency is important to us as a company,” he says. “We don’t want to spring surprises on our customers. I want a customer to always feel confident in our price.” “I want them to be able to do a small amount of research… Read Article

Advertising Case Study Pricing Marketing

The Big Takeover: Coordinated Online Campaigns Maximize OEM Marketing 07/20/2018 This case study shows how two OEMs used digital advertising takeovers of third-party site homepages combined with well-timed multi-tier ads, editorial, social media content and retargeting to accelerate make/model awareness and engagement online. Learn which online marketing tactics were most effective at influencing shoppers at multiple touchpoints during the consumer car buyer journey, from research and shopping activities down to conversions at the dealer level. THE… Read Article

Advertising Case Study Marketing

Independent Dealer Chooses the Right Floor Plan Partner to Grow & Prosper 08/22/2017 Case studies from NextGear Capital are designed to illustrate how various types of auto dealerships across the country are using lending products, tools and technology to transform their operations. This case study looks at how an independent dealer evaluated competing floor plan providers and decided to partner with NextGear Capital to solidify business and fuel expansion to become a strong multi-location regional competitor. You can learn more about… Read Article

Floor Plan Case Study Inventory

Small Independent Dealer Uses Third-Party Sites to Level the Playing Field & Sell Cars His Way 03/13/2017 Case studies from Autotrader and Kelley Blue Book are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at a small independent dealer’s digital marketing strategy with Autotrader and Kelley Blue Book and how it supports the dealer’s operations — specifically by providing access and exposure to highly qualified, in-market car buyers.… Read Article

Advertising Case Study Marketing

Dealer Uses Trade-In Tool to Maximize Inventory Acquisition & Improve Customer Handling 06/03/2016 Case studies from Kelley Blue Book are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at an Independent dealer’s experience with Kelley Blue BookSM Instant Cash Offer and how it supports a dealer’s operations in the critical steps leading to a sale – specifically the areas of vehicle selection,… Read Article

Inventory Case Study Trade-In Inventory Sales

Dealer Bridges Online/Offline Shopping Gap with Fair Price Tool 01/16/2016 Case studies from Cox Automotive illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at how Del Grande Dealer Group (DGDG) is integrating the Kelley Blue Book Price Advisor into all aspects of its branding and operations. According to DGDG, this integration has helped bridge the gap between online and offline car-shopping… Read Article

Dealership Experience Case Study Valuations Marketing